Digital Marketing for Business Owners


This online course is specially designed for business owners who want to grow their businesses online in the right way. The course leads you through the correct way to set up your business on various digital platforms while avoiding the common pitfalls.

Covered in the course are platforms such as Facebook, Instagram, WhatsApp Business, Google My Business and a general overview of online advertising.

Business owners who take this course are sure to get a deep understanding of how social media platforms work for business, how to position their business for visibility, but more importantly, how to spend advertising funds efficiently and wisely while getting the desired results.



  • What is Digital Marketing
  • Digital Marketing Course Outline
  • Definition of Digital Marketing
  • Organic and Paid Marketing
  • Platforms for Digital Marketing
  • Facebook For Business
  • Creating a Facebook Business Page
  • The Page Manager App – Adding other people to Manage your Page
  • Effective Messaging and Personalization
  • Your Facebook Content Strategy
  • Scheduling posts
  • Facebook Live
  • Instagram for Business
  • Creating or switching to Instagram business profile
  • Hashtags
  • IGTV
  • Instagram Stories
  • Instagram Live
  • Instagram for Imagery (Your Content strategy)
  • WhatsApp for Business
  • Getting Started – Installing WhatsApp Business
  • Greeting Message,
  • Away Messages
  • Labels
  • Quick Replies,
  • Your WhatsApp Business short link
  • Google My Business
  • Getting Started – Installing Google My Business
  • Posting Content on Google My Business
  • Advertising With Facebook
  • Strategies for Advertising
  • Boosting posts on Facebook
  • Promoting posts on Instagram
  • Facebook Pixel and Facebook SDK
  • Facebook Ads with Ads Manager
  • Advertising with Google
  • Introduction to SEO and SEM
  • Differences between SEO and SEM
  • Demonstration of SEO and SEM
  • Google Ads Campaign Structure
  • Sign up for Google Ads
  • Setting up Google Ads Search Campaign
  • Setting up Google Ads Search Campaign 2
  • Google Analytics
  • Installing Google Analytics on your WordPress Website


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Vendor Information

  • Store Name: FlyMyAds Academy
  • Vendor: Ayodeji Agboola
  • Address: 3A Ajoke Okusanya
    Off Abel Oreniyi, Off Salvation Road, Opebi
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